Choice Architecture: Are You Using It?

Choice Architecture: Are You Using It?

Ever Heard of Nudges? You Might Not Know You’re Being Nudged Everyday!

Choice architecture is the practice of influencing choice by changing the way in which options are presented to people. The concept is based on the principle that people do not make decisions in a vacuum.  People use environmental cues (conscious and subconscious) which can influence their decision. This can take place in any setting such as offices, supermarkets, schools, or homes.