- Company /
- The Team
As educators, parents, creative experts, and strategic marketers, the staff at CarrotNewYork brings a diverse and nuanced understanding of:
- Schools, classrooms, teachers and students
- Families - their needs and idiosyncrasies
- The heart of a community
- The impact of visual and written communication
- How a brand can best stand out in the marketplace
View BioJanice founded CarrotNewYork (originally JMH Education) with the goal of “doing well by doing good.” More than three decades and countless awards and distinctions later, it’s clear she has done very well. Part of her success is attributed to the fact that she constantly seeks to mentor others – whether it’s the people who work for her, other women-in-business professionals, or inner city students. How has Janice done “good” (aside from building a company that creates programs for clients who want to make a difference in people’s lives)? By serving on the board of Center for Women’s Business Research, the foundation board of St. Mary’s Children Hospital, the advisory board of Be a Student’s Friend for the Inner City Scholarship Fund, and the advisory board of Manhattan Hunter Science School. Janice is a graduate of Harvard Business School, Pace University, Kansas State University and Marymount College. An educator herself, and a former director of consumer marketing, Janice clearly has a passion for learning. In her spare time, she travels the world, having been to six continents and more countries than she can count. Her heart, however, lies in New York City. She moved from “the Little Apple” (Manhattan, KS) to Manhattan, NY and loves everything about it – the arts, the High Line park, the food, the energy.
Senior Vice President
View BioTom is a seasoned advertising professional with a diverse client and industry portfolio, including AT&T, Humana Healthcare, Merck and Steve Madden, to name a few. Having run his own agency, maximizing results and opportunities for business partners, Tom brings over 25 years of relationship building and leadership experience to his day-to-day responsibilities here at CNY. Whether that’s overseeing business development, establishing new partnerships, or inspiring the CNY team to continue to achieve new heights, Tom’s strategic vision and insight can be felt in all aspects of the work that we do. (The fact that he’s a mean cook earns him even greater respect within the halls of our office.) When he’s not staying abreast of the latest marketing news and trends, Tom shares his passion for music, art and volunteerism with his wife and two kids.
Sr. VP, Client Development
View BioJane has more than 30 years of experience in the creation and placement of public education campaigns. Starting out as an instructor herself, then a director of education, she has built a career developing and managing relationships with government agencies, nonprofits and corporations. Jane has brought her wealth of knowledge and expertise to the national stage, presenting at high-level conferences and facilitating discussions on health and wellness and environmental initiatives. A member of the Small Business Government Communicators Network, the National Association of Government Communications, and Women Impacting Public Policy, Jane was awarded the 1997 NYC Businesswoman of the Year by the Association of Family and Consumer Sciences. Amazingly, she still has time to volunteer with her church on behalf of a food bank, as well Make Way Partners, an organization that supports victims of human trafficking and modern day slavery. When Jane does make time to relax, she spends two weeks in St. Maarten doing nothing but enjoying the beauty of the ocean.
View BioAnn has spent her entire career working with numbers and spread sheets. But she does more than keep our books in order. As CarrotNewYork’s human resources department, she keeps everyone happy and working at his or her peak. Ann helps both the agency and its employees not only set measurable goals, but also find ways to achieve them. What does Ann love even more than balancing accounts? Sail fishing on Islamorada in the Florida Keys, growing fabulous flowers and veggies in her garden, and keeping her Welsh Corgi puppy out of the Koi pond.
Sr. Director, Client Development
A natural rainmaker and accomplished sales and marketing communications professional, Julie, is well-poised to expand the agency’s corporate client roster and build its image and reputation. As a regular contributor to Media Post: Marketing Green, Julie writes on corporate citizenship and sustainability issues that impact marketers. She was also honored to present CarrotNewYork’s work on behalf of FEMA at the 2013 Digital Kids EDU conference. With extensive experience in marketing to youth, Julie has established strategic alliances (Wildlife Conservation Society, the NPD Group) and initiatives that raise brand visibility and drive word-of-mom. At Child's Play Communications, she brought in blue chip clients like Nickelodeon, Pottery Barn Kids and Toyota. At the Toy Industry Association, Julie created strategic partnerships with the NPD Group and the Consumer Electronics Association, managed industry crises and served as a spokesperson. At Scholastic, she promoted valuable social responsibility initiatives with leading nonprofits including Reading is Fundamental, Save the Children and Volunteers of America. She received her M.S. in Communications Management from Syracuse University/Newhouse School and serves on the board of directors of the New York Women in Communications Foundation. When she's not networking, or at home with her husband and two teenage sons, you'll likely find Julie riding her bike along the Hudson River bike path, at the theatre, or in Project Eden, the NYC community garden where she volunteers her time.
VP, Client Services
View BioAmber is a runner – she’s run the training and marketing programs at popular franchises and now runs our Client Services department, shouldering day-to-day responsibility for staffing and managing a key component of our award winning service. When Amber’s not ensuring that every facet of her clients’ projects are running smoothly and on time, she runs marathons. She applies that same combination of hard work, determination, and goal setting to her projects and relationships with her staff and clients. In a recent review, a major government client stated that Amber “demonstrated excellent communication skills and customer service during the course of the contract.” Amber grew up outside of Philadelphia and is a graduate of West Chester University of Pennsylvania where she studied marketing and studio arts. She is highly organized, efficient, and equally passionate about cooking and Bruce Springsteen.
Director of Education
Filiz is an enthusiastic learner, and as our Director of Education she is passionate about making learning meaningful, memorable and fun for others. She has developed curriculum in science, environmental awareness, nutrition, gardening, financial literacy, digital citizenship, art, design and technology to students of all ages, from elementary to university levels, and even for educators themselves. She has worked with students with a range of special needs including visual impairment and autism. Having lived, taught and inspired learners all over the world – from Jordan to Barbados, Japan to Boston – Filiz has a genuine appreciation for diverse perspectives. Filiz earned her Master’s in Education from Lesley University in Cambridge, MA, and earned a BA in Studio Art with minors in Business and Japanese. Outside of CarrotNewYork Filiz is a mixed media artist interested in seeing how art can foster understanding and appreciation across cultures, and has put her talents and passions towards the service of others. Filiz has called five countries home, enjoys using her passport, and dreams one day of living in a tree house.
Deb was recently named one of Graphic Design USA’s “people to watch." She began her career in the NYC ad agency world where she won awards creating campaigns for nearly every industry – financial to pharmaceutical, non-profit to packaged goods – and oversaw all creative development for a $75 million beauty brand. It was when she stepped out of the halls of the big agencies, and into her own freelance business, that Deb gained an even deeper insight into the mind of the consumer. Not only did she continue to create marketing materials for a wide range of clients, she created a blog that would be optioned by a Hollywood production company, developed a series of articles educating parents and caregivers about special needs, and wrote BURY THE HOT, the true story of a Holocaust survivor that was published in the spring of 2013 to rave reviews. Deb is the mother of three who served a two-year term as PTA president. It is this understanding of kids, parents and families – along with her professional experience – that she brings to bear at CarrotNewYork. Deb would rather read a book than watch TV, and is happiest when hiking or doing hip-hop dance.
Creative DirectorKelly LynchCreative DirectorCarrot New York75 Broad Street, 33rd FloorNew YorkNew York10004Kelly may live and work in Gettysburg, PA, but her creative touch is ever present in the halls of CarrotNewYork. Especially the hall that displays the numerous awards she’s won over the years developing impactful client programs. With a background in magazine publishing and trade show management, and brand-building acumen she’s gained at marketing agencies, Kelly brings a wealth of knowledge to our team. Her zeal for volunteerism keeps her busy outside of work when she serves on several committees for Gettysburg College, as well as the Melanoma Research Foundation. It’s hard to believe that Kelly still has free time to read, garden, entertain, and stay abreast of emerging app and online technologies.
Art DirectorKaren SmithArt DirectorCarrot New York75 Broad Street, 33rd FloorNew YorkNew York10004Karen is an art director who is equally skilled at graphic design and organizing her workload to meet deadlines. Some may think that’s unusual for a creative person, but it has served her well. For over 20 years, Karen has won awards crafting curriculum, collateral, signage, websites, logos and ads for nearly all of CarrotNewYork’s clients. As if it wasn’t enough raising her own child, she mentors young people in high school and college, and learns as much from them as they do from her. She also utilizes her design talents in volunteering for organizations that promote literacy and senior services. Highly attuned to the visual world, Karen surrounds herself with Monet prints and collects kaleidoscopes.
Digital Marketing and Account Manager
View BioKeri comes to us from the Women Presidents’ Organization, a non-profit dedicated to women business leaders where she managed all online communications. It should come as no surprise, then, that she graduated from University of Maryland, College Park with honors in Sociology, and a certificate in Women’s Studies. Keri’s commitment to health and wellness is evidenced by the fact that she raised money for cancer research while running the NYC Marathon. At CarrotNewYork, Keri manages several client accounts, as well as the CNY website, online communications, and social media.
View BioDon earned his BA in graphic design from the New York Institute of Technology because he was drawn to computer graphics. After working for a bit in this capacity, he realized he preferred making the projects happen – from start to finish – more than designing them. With extensive production and project management experience in marketing and advertising agencies, Don is quite proud of the fact that he has never missed a deadline. He credits his success to remaining calm under pressure and doing what it takes to get the job done. Don’s sense of wanderlust has led him on many an adventure around the world, but he considers parenthood to be his greatest adventure yet.
View BioPatty’s art direction career includes stints at Sesame Street and Mad Magazine, the perfect background for someone who believes in the importance of having a sense of humor about all things. Her creativity and graphic eye has won her several awards, including the Warner Bros. Carrot Award for Achievement and Quality Performance, and a spot on the New York Times #1 Bestseller list for a book she designed. Patty’s not afraid of new challenges, and will learn anything necessary to get the job done. Out of the office, Patty enjoys bike riding, entertaining, the New York Times crossword puzzle, and playing with her two children. And the occasional thrill ride … like skydiving.
Office and IT Manager
View BioRenny has worked as a bookkeeper, banker, supervisor and nanny. At the same time, she has studied electrical engineering, accounting and early childhood education. Clearly, her brain capacity exceeds that of most normal people. Luckily for everyone at CarrotNewYork, Renny draws upon her wide array of skills and experience in order to keep the office not only humming, but running like the efficient machine that she is herself. A native of Queens, Renny is currently, in her off hours, learning how to surf.