Food Safety in the Kitchen

Client: U.S. Food & Drug Administration

Objective

Increase healthy and food safe practices in people who frequently handle and prepare food.

Campaign

Nearly one in six people in the U.S. experience foodborne illness every year. Professional and home chefs are in a unique position protect the health of consumers.

To raise awareness about food safety and the importance of following the U.S. Food & Drug Administration’s four steps to food safety (clean, separate, cook, and chill), and to encourage the use and consumption of healthy ingredients, CarrotNewYork created the Food Safety in the Kitchen digital toolkit.

Designed for professional chefs, home cooks, bloggers, social influencers, and beyond, toolkit materials seamlessly integrate health awareness topics with social-savvy and shareable resources that inform and inspire.

Easy-to-implement food safety tips and best practices empower food handlers to make a difference in the lives and the health of the people they serve from their restaurants or home kitchens, or through online communities.