JED Campus Presentation

Client: The JED Foundation

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Objective

Empower undergraduates to recognize and respond to the signs of distress in their peers.

Campaign

Undergraduate students are often the first to notice signs of distress in a friend, but many do not feel equipped to offer help or support. Preparing students to respond appropriately and take action in these situations can decrease rates of depression, self-harm, and other mental health concerns on campus.   

CarrotNewYork reimagined The Jed Foundation (JED)’s college campus program to create You Can Help a Friend, a one-hour presentation including a slide deck and facilitator’s guide. CNY applied principles of behavior change and best practices in education to reframe program content into actionable outcomes. CNY also created interactive elements including tactical examples, conversation starters, “turn and talks,” and activities to engage the audience, enhance learning, and address the stigma surrounding mental health issues.

CNY conducted two formative research sessions to test the efficacy of the new program. Presentations of You Can Help a Friend took place at local college campuses. These sessions were led by mental health professionals and attended by undergraduate students. Group interviews with attendees held immediately following the presentations solicited feedback that was developed into a research report that informed the final version of the presentation.  

You Can Help a Friend was released to college campuses along with a social marketing toolkit to encourage attendance at on-campus events.

Results

Reach: How to Help a Friend is part of the JED Campus program and is currently being piloted by 37 schools in the JED Campus network.

Behavior Change: After experiencing the presentation, students surveyed reported that they felt more likely and more motivated to start a conversation with a friend about mental health issues.

User Experience: Students evaluated the presentation positively, scoring their likelihood to recommend it to a friend at an average of 8.4 on a scale of 1 to 10.