Our Company

Since 1980, CarrotNewYork has dedicated itself to the connection between causes, education, and the positive changes that can result.

Every socially responsible client we partner with, and every program we launch, is firmly rooted in education. Unlike cause-related advertising or PR, when your organization engages with people through an education-based program, you are raising awareness about a cause while empowering them to make positive changes that last a lifetime. 

CarrotNewYork's programs have been translated in over 30 languages and delivered in 80 countries. Our work has won awards from clients, marketing, education and business associations, and government agencies. Our content has won awards at film festivals and we've won an Emmy. We have participated in education research studies both nationally and globally, and we have spoken at trade and professional conventions, national conferences, and before the United Nations. 

After 35 years, we remain on the forefront of education and technological trends. We remain committed to social good. And we remain committed to our mission: Impact through Education.

Our Team

As Founder of CarrotNewYork, Janice ensures our Mission “making a difference in the lives of children and families” is integrated into everything we do. Janice’s experiences as a teacher, Corporate Executive, and Agency Owner brings a unique perspective to our programs and outreach. She’s passionate about cultural understanding both in the US and Globally.  As a lifetime learner, Janice has graduated from Marymount College, Kansas State University, Pace University and Harvard Business School.

As Founder of CarrotNewYork, Janice ensures our Mission “making a difference in the lives of children and families” is integrated into everything we do. Janice’s experiences as a teacher, Corporate Executive, and Agency Owner brings a unique perspective to our programs and outreach. She’s passionate about cultural understanding both in the US and Globally.  As a lifetime learner, Janice has graduated from Marymount College, Kansas State University, Pace University and Harvard Business School.

Janice Hamilton
President

“Don is that guy eating Spaghetti-O’s on the deck of the Titanic.” - actual statement by a colleague to describe his graceful-under-pressure demeanor and appreciation of fine, ready-to-consume cuisine. Don’s career started with design, evolved into production and now he is keeping the SS Carrot’s operations on an even keel. Responsible for sourcing, vendor management, budgets and keeping the crew’s morale on full steam ahead.

“Don is that guy eating Spaghetti-O’s on the deck of the Titanic.” - actual statement by a colleague to describe his graceful-under-pressure demeanor and appreciation of fine, ready-to-consume cuisine. Don’s career started with design, evolved into production and now he is keeping the SS Carrot’s operations on an even keel. Responsible for sourcing, vendor management, budgets and keeping the crew’s morale on full steam ahead.

Don Larrabure
Director of Operations

Cristina’s 10 years of experience include developing youth programs for Global Kids and teaching high school in NYC. As a research assistant and project coordinator at Rutgers University, her work focused on professional learning for teachers. She loves to learn and stays busy with tennis, piano lessons, and Mandarin Chinese classes, adding to her knowledge of Spanish, French, and English.

Cristina’s 10 years of experience include developing youth programs for Global Kids and teaching high school in NYC. As a research assistant and project coordinator at Rutgers University, her work focused on professional learning for teachers. She loves to learn and stays busy with tennis, piano lessons, and Mandarin Chinese classes, adding to her knowledge of Spanish, French, and English.

Cristina Sandoval
Content Marketing & Education Manager

Mary Kate comes from the media industry where she worked across multiple accounts managing their national television buys. At CNY, Mary Kate is responsible for assisting the Client Services team with government, corporate and non-profit projects and proposals. When not in the office, you can find her running in Central Park or cheering on her beloved Spartans.

Mary Kate comes from the media industry where she worked across multiple accounts managing their national television buys. At CNY, Mary Kate is responsible for assisting the Client Services team with government, corporate and non-profit projects and proposals. When not in the office, you can find her running in Central Park or cheering on her beloved Spartans.

Mary Kate Tantillo
Account Coordinator

Carla’s career development path has led her through the worlds of advertising and higher education marketing, but her desire to make a positive change in the health and wellness of others landed her at CNY. Carla oversees all of CNY’s client accounts, making sure projects run smoothly, our clients are happy, and that everyone has fun in the process.

Carla’s career development path has led her through the worlds of advertising and higher education marketing, but her desire to make a positive change in the health and wellness of others landed her at CNY. Carla oversees all of CNY’s client accounts, making sure projects run smoothly, our clients are happy, and that everyone has fun in the process.

Carla Berger
VP, Client Services

As a writer and creative director in big and small ad agencies, Denise has worked on an incredibly diverse group of multinational products and has produced advertising and communications in almost medium. She’s also spent many years in the classroom teaching the art of visual storytelling. She’s thrilled to collaborate with our clients and creative partners to produce memorable, life- changing programs.  

As a writer and creative director in big and small ad agencies, Denise has worked on an incredibly diverse group of multinational products and has produced advertising and communications in almost medium. She’s also spent many years in the classroom teaching the art of visual storytelling. She’s thrilled to collaborate with our clients and creative partners to produce memorable, life- changing programs.

 

Denise Byrd
Creative Director

Beth’s client management experience includes developing marketing, sales, and business development strategies across Fortune 500 and niche companies. At CarrotNewYork, she is responsible for managing a variety of corporate and government organizations in the creation of education-based, social responsibility programs. She loves developing relationships with each of her clients, as well as partnering with CNY’s production and creative teams to curate high-impact campaigns.  

Beth’s client management experience includes developing marketing, sales, and business development strategies across Fortune 500 and niche companies. At CarrotNewYork, she is responsible for managing a variety of corporate and government organizations in the creation of education-based, social responsibility programs. She loves developing relationships with each of her clients, as well as partnering with CNY’s production and creative teams to curate high-impact campaigns.

 

Beth Pearl-Barr
Account Manager

LaTanya has spent the last five years as a legal secretary in a variety of legal and educational environments, making things happen. She is in charge of our day-to-day office operations as well as coordinating special events and presentations for clients, and she's delighted to provide excellent client service and grow here at CNY.  Born and raised in the Bronx, LaTanya's goal of becoming a family attorney is as promising as the views from our 33rd floor office!

LaTanya has spent the last five years as a legal secretary in a variety of legal and educational environments, making things happen. She is in charge of our day-to-day office operations as well as coordinating special events and presentations for clients, and she's delighted to provide excellent client service and grow here at CNY.  Born and raised in the Bronx, LaTanya's goal of becoming a family attorney is as promising as the views from our 33rd floor office!

LaTanya Smitherman
Office Administrator

Jennifer is passionate about creating engaging learning experiences through innovative practices.  She’s held a variety of roles in education including classroom teacher, administrator and educational technology consultant. As an educator, she was nominated as a TCEA Teacher of the Year and was a nominee for the ISTE Vision Award for Excellence in Early Childhood Technology.  At CNY, she develops new clients relationships and envisions innovative education solutions.

Jennifer is passionate about creating engaging learning experiences through innovative practices.  She’s held a variety of roles in education including classroom teacher, administrator and educational technology consultant. As an educator, she was nominated as a TCEA Teacher of the Year and was a nominee for the ISTE Vision Award for Excellence in Early Childhood Technology.  At CNY, she develops new clients relationships and envisions innovative education solutions.

Jennifer Stringer
VP, Education & Business Strategy

With her extensive background in teaching, coaching, EdTech, nonprofit leadership, and marketing strategy– Margaret leads the Education team to produce impactful content focused on making meaningful change in the world and to support multi-channel marketing strategies for our clients.

In her spare time, she paints, acts as the occasional amateur florist, and is 1/2 of Dawson Kin, an urban cooking project.

Margaret Dawson
Director of Education

Megan is an artist passionate about communicating her ideas to the world. She graduated from Pratt Institute in 2016 with a degree in Communications design and has since joined the CarrotNewYork team! She is always excited to share and communicate ideas through her art, whether with design or with illustration- or even music, as she is also an opera singer. If you ask her friends, however, they know her as a nerd. 

Megan is an artist passionate about communicating her ideas to the world. She graduated from Pratt Institute in 2016 with a degree in Communications design and has since joined the CarrotNewYork team! She is always excited to share and communicate ideas through her art, whether with design or with illustration- or even music, as she is also an opera singer. If you ask her friends, however, they know her as a nerd. 

Megan Kelchner
Graphic Designer

 

Consulting Team

Sharon McCann - Controller

Patricia Jordan - Business Development

 

Our Values

Awards

Recent honors and recognition received from our clients and for our clients:

Emmy Award / Mid Atlantic – Outstanding Children’s Program/One-Time Special
US Food & Drug Administration: Dr. X and His Quest for Food Safety

Outstanding Women’s Business Enterprise of the Year for the NY Region
Women Presidents’ Organization: Women Presidents’ Educational Organization (WPEO)

Colgate-Palmolive Supplier of the Year

American Express OPEN VIP Government Contractor of the Year

Department of Agriculture Women-Owned Business Contractor of the Year

CarrotNewYork rated #50 among women-owned businesses in New York state by Diversity Business and #266 nationally

 

Additional Honors

Silver Magellan Award
The Soap and Detergent Association: Cleaning Matters

Best Campaign in Non-profit
US Food & Drug Administration: Spot the Block Campaign: Kid Power

Merit Award – Service Industry Advertising Awards
USDA: Beetle Busters

National Woman-Owned Business Star
Women’s Business Enterprise National Council

Outstanding Women’s Business Enterprise of the Year for the NY Region
Women Presidents’ Organization (WPO)

Distinguished Entrepreneur of the Year
Financial Women’s Association

Signature Award
National Association of Women Business Owners

Group Recognition Award
US Food & Drug Administration: Moms to Be

Enterprising Women of the Year
Enterprising Women’s Magazine

Award of Excellence – American Society of Association Executives
Soap and Detergent Association: School Network for Absenteeism Prevention at itsasnap.org/

Horizon Health Education Program Award – Centers for Disease Control and Prevention 
Soap and Detergent Association: School Network for Absenteeism Prevention at itsasnap.org/

Group Award Honor for Excellence
US Department of Agriculture: Food Safety Mobile

Excellence in Education Publishing – Association of Educational Publishers
Colgate Palmolive: Bright Smiles Bright Futures Website

Women Executives in Public Relations – Foundation Award for Social Responsibility
Soap And Detergent Association

U.S. International Film and Video Festival
Colgate Palmolive: Handy and His Helpers (Gold)
Colgate Palmolive: Dr. Rabbits World Tour (Gold) 
Nestlé USA: The Very Best Day (Gold)
Poison Control Centers: Spike’s Poison Prevention Adventure (Gold) 
Partnership for Food Safety Education: BAC Attack! How Our School Fought Back for Food Safety (Gold) 
Colgate Palmolive: The Incredible Ride (Silver)
Colgate Palmolive: Dr. Rabbit & the Legend of Tooth Kingdom (Silver)

Telly Award
Lost in the Statue of Liberty (Gold)
Ad Council/Autism Speaks: Talking to Parents About Autism (Silver)
Colgate-Palmolive: The Legend of Tooth Kingdom (Bronze)
Nestlé USA: The Very Best Day (Bronze)
Colgate-Palmolive: Handy and His Helpers (Bronze)

Distinguished Achievement Award Finalist – Association of Educational Publishers
USDA: Boost Up at School
USDA: Finding My Forest
National Institute of Health: Discovering the Science of Alcohol
USDA: Beetle Busters
Ad Council, US Army: Real Deal

Gold MarCom Award
Colgate-Palmolive: Bright Smile, Bright Future campaign
Ad Council/AICPA: Feed the Pig for Teens

International Women’s Entrepreneurial Challenge (IWEC) 2012 Awardee for Social Responsibility

Teachers’ Choice Award
Ad Council/American Institute of Certified Public Accountants (AICPA): Feed the Pig for Teens

Curriculum of the Year Award – Institute for Financial Literacy
Ad Council/AICPA: Feed the Pig for Teens

PROMAX Gold Award, Television – Video Presentation: Content Promotion PSA
Food and Drug Administration/Cartoon Network: Spot the Block/Chowder Spot

30th Anniversary Classic Telly Award
Colgate-Palmolive: The Legend of Tooth Kingdom

APEX Award for Publication Excellence
Lysol: Looking After You and Your Baby