Our strategic approach to engagements targets measurable Behavior Change as the ultimate prize. This kicks off a strategic analysis of the right combination of Awareness, Education, Social Impact and Technology required to achieve this Change.
Our impact media guides the “customer journey” from awareness to conversion to change. We test messages and images in varied channels to targeted audiences – from social media to OOH to video in all forms.
Our use of technology plays a critical role in Social Impact execution and measurement. We use tools that measure basic marketing KPIs around awareness to niche platforms that analyze social impact initiatives and measure behavior change.