Discovery Sessions with Key Personnel: build a foundational understanding of the organization and to establish goals
Audit of Key Materials: relevant materials including market research, historical program and strategy materials will be identified and reviewed to build a foundational understanding of the subject matter, industry, and/or context of the challenge at hand.
External Discovery and Analysis
External Stakeholder Research: Connecting with external stakeholders provides invaluable insights that round out and provide context to internal and quant discovery.
Landscape Analysis: reviewing related initiatives in the marketplace to reveal important trends shaping the sector and help to identify best practices relevant to the project at hand
Opportunity areas identified during initial discovery activities are analyzed and key focus areas are selected. These focus areas are put to work via development of strategy solutions geared toward making the strongest impact.