Cultural Cuisine in the White House Kitchen

Client: U.S. Department of Education

Objective

Provide ideas and tips for healthy meal preparation to audiences whose cultural cuisines often feature higher fat, less healthful options.

Campaign

In conjunction with the White House and First Lady Michelle Obama’s Let’s Move initiative, CarrotNewYork created the video “Cultural Cuisine in the White House Kitchen” to promote adaptation of traditional favorites based on USDA nutritional guidelines.

It’s not often that the general public gets a peek into the inner workings of the White House kitchen. But when Chef Ming Tsai, owner of Boston’s Blue Ginger and host of the Emmy-nominated PBS series “Simply Ming,” joined White House Executive Chef Cris Comerford in building traditional meals with a healthy twist, Asian Americans and Pacific Islanders were given a seat at a very important table.

The two chefs integrated cuisines from their respective heritages – Chinese and Filipino – utilizing fresh produce, whole grains, and low-fat proteins. They shared tips for adapting their ethnic flavors and cooking methods while following the principles of USDA’s MyPlate nutrition-based meal planning. Now, viewers can salivate as they watch an on-camera demonstration of how to make a shrimp stir fry and Halo Halo, a traditional Filipino dessert.

Results

White House Outreach; The video is used as part of the White House Initiative on Asian Americans and Pacific Islanders, an effort to improve this audience’s quality of life through access to key federal programs

Celebrity Partnership; Renowned Chef Ming Tsai and White House Chef Cris Comerford collaborate in the kitchen and on camera

Featured on the Let’s Move blog and YouTube, the video has reached tens of thousands of viewers and has become a resource for families all over the country.


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