Hungry Pests

Client: USDA Animal and Plant Health Inspection Services

Objective

In communities, the goal is raise awareness among key audiences of the threat of invasive species and promote a clear call to action. In schools, the goal is to create a curriculum, interactive infographic, and produce a live event that not only teaches students about invasive species and their negative impact on our forests, but offers a real world understanding of the issue and how to be part of the solution. 

Campaign

Two campaigns, the “Strategic Alliance Campaign” and “Hungry Pests Invade Middle School” are just two examples of our work with APHIS. The Strategic Alliance Campaign was the first time the USDA engaged with influential stakeholders and partners to amplify the call to action. We created posters and flyers, web banner ads, trade show signage and a Spanish novella. “Hungry Pests Invade Middle School” was launched on Earth Day 2015 with three goals: to raise awareness of this important issue; to educate the public about the threats of Hungry Pests; and to communicate safe, effective solutions to prevent their spread.

The 6th-8th grade middle school curriculum aligns to National Standards for ELA, Math, Science, and Social Studies, as well as PA, TX, and FL standards. A deeper understanding of invasive species is gained through relevant texts, team research projects, and classroom reflection. CNY also created an interactive infographic to further empower students to learn the subject and take steps to prevent invasive species from spreading.

Hungry to learn more? Download at: www.hungrypests.com/resources/educators.php

Results

Thousands of Students and Families Engaged: Promptly downloaded by over 500 teachers in just the first months after launch; thousands of students became “Hungry Pest Ambassadors”

Pilot Goes National: Program piloted in Baltimore & California, garnering NBC-TV affiliate coverage. In addition to Broadcast, schools, students and influencers shared on social media. 

Awareness Up 80%!  Awareness and understanding of the dangers of hungry pests increased by 80% between pre- and post-assessments!


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